Beef Australia has been running in Rockhampton since 1988. Every three years the town fills up with the whole supply chain — seedstock producers, commercial breeders, feedlotters, processors, agents, and buyers who've flown in from a wide variety of countries to look at Australian cattle up close.
This is the official merchandise range for the 2027 event, running 2–8 May.
What's in the range
Around forty pieces across five collections. The everyday end is clothing and caps — work shirts, polos, tees, vests, in men's, women's and kids' sizing. The Souvenirs & Gifts collection covers the things people pick up on the way through: enamel mugs, stubby coolers, totes, pins, and a small kids' range.
Then there's Limited Edition. These are collaboration pieces produced in single runs specifically for 2027 — they're made once. When the run sells out, that's the end of it.